湖北体育科技

本研究以参与式文化理论为视角，剖析中国村BA、村超等乡村体育赛事中竞技性与娱乐性的共生关系及其价值重构机制。研究发现，乡村体育赛事通过消解参与门槛、激活文化共创、实现社区赋权三大路径，突破传统体育胜负导向的价值体系，形成以全民共享为核心的新型范式。赛事将竞技性转化为娱乐参与的载体，通过规则软化、民俗嵌入、草根叙事等方式，构建起体育+文化的综合体。同时，村民以自治模式主导赛事运营，在商业资本介入、媒介奇观化传播等外部冲击下，通过选择性合作、文化反哺等策略实现价值平衡。这种创新不仅重塑了乡村体育的功能定位，更通过以赛促治、以赛兴文的长效机制，推动乡村文化传承、经济发展与社会治理的多维振兴，为乡村振兴战略提供了本土化实践样本。

Drawing on participatory culture theory, this study analyzes the symbiotic relationship between competitiveness and entertainment and their value reconstruction mechanisms in rural sports events like China's Village BA and Village Super League. The study finds that rural sports events, by removing participation barriers, activating cultural co-creation, and achieving community empowerment, break through the traditional win-loss oriented value system of sports, forming a new paradigm centered on shared participation by all. The events transform competitiveness into a vehicle for entertainment, constructing an integrated sports and culture complex through methods such as softened rules, the integration of folk customs, and grassroots narratives. Concurrently, villagers autonomously manage event operations. Despite external pressures such as commercial capital intervention and media spectacularization,they achieve a balance of values through strategies like selective cooperation and cultural reciprocity. This innovation not only reimagined the functional role of rural sports but also propelled the multi-dimensional revitalization of rural cultural heritage, economic development, and social governance through sustainable, competition-driven mechanisms for enhancing governance and fostering cultural prosperity, thereby providing a localized practical model for the rural revitalization strategy.